Is your charity receiving the Google Grant? £397 of free advertising a day in Google’s results pages represents a huge opportunity for any charity to reach new users and sign up many more regular donors.

But for many charities’ marketing teams, the grant is just one more complicated thing that needs day to day management. With our in-depth knowledge of Google AdWords, and reams of specialist experience in the non-profit sector, Chameleon Net is ideally placed to help you get the more from your Google Grant.

Do you need our help?

If any of the following apply to you, then get in touch today!

• You want to apply for and start using the Google Grant
• You already receive the grant, but do not really understand how best to use it, or don’t have the time to
• You think more value could be generated from the money Google give you
• You want to be able to track acquisitions on your site back to search engines and terms

What we can do for you

Restructure your ad groups for best performance: After an analysis of existing data and the search landscape for your niche, we can begin to restructure campaigns to deliver results, even if you have multiple actions you want users to take.

Optimise, optimise, optimise: This may include refining keyword match types (e.g. broad to exact match), experimenting with ad groups and ad text to improve Quality Score, or tweaking individual keyword bids to maximise RoI.

Understand your audience: By conducting continual keyword research into search traffic volumes, we can ensure that your brand name appears where your target market searches.

Keep you in the loop: Our monthly reports aren’t just data; a handwritten commentary gives an overview of major changes and developments taking place that month.

For further information contact:
Dan Martin (danm@chameleonnet.co.uk)
Chameleon Net
Tel: 020 7332 6360

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