In case you missed it, here’s my article that appeared in the 5th February issue of the Bookseller, entitled ‘The Long Game’

The Higher Education Funding Council for England (Hefce)’s announcement that £449m is to be slashed from university budgets this year has led to much debate about the impact that cost-cutting measures will have on individual HEIs and the sector as a whole.

But now is not the time for navel gazing. There is a real opportunity for HEIs to rethink how they do things, and innovate in order to raise income, implement efficiencies, and engage with their students.

There is of course much debate, discussion and discourse in publishing circles about the importance and impact of eBooks. As ever with breakthrough developments, opinion is mostly polarised, as exemplified by an event I attended a while back for publishers entitled “Digitise or Die”. On the one hand we have those who believe that eBooks represent the future of books (“content” seems such a cold word to use) – an opportunity for publishers to find new markets and new profits, and an opportunity for more people to read, to digest, to think, which at the end of the day is what literature is all about, isn’t it? An opportunity to continue the democratisation of knowledge that began with Gutenberg nearly 600 years ago.

Although the iPad is surely going to be a popular way to watch video, play games, surf the web etc., what I am really interested in is what it means for the future of the book.

Earlier today I attended the Publishers’ Association’s ‘Blue Skies and White Clouds’ event focusing on key issues that will shape publishers’ ebook and digital content strategies.

Data.gov.uk represents a step change in the government's approach to data and public accountability. Find out more about the ways in which web based apps and data visualisation will change the way government interacts with us over the coming years.

Looking to produce a quick win for your team in early 2010? Look no further than this list of top tips for charities.

In 2010 publishers everywhere are facing challenges to their business models as the power of the internet spreads. In its simplest form it is purely a case of old meets new. Traditional print media is struggling to adapt to the digital revolution.

This week will go down as another milestone in the development of social media, with a major news story being shaped by hundreds of thousands of web users across popular networking sites

As I have grown more accustomed to Twitter I have created a way of managing what I am doing to maximise what I can get out of this short-messaging system and this blog post is intended to share that with you... and to throw in a few handy tips on best practice too!

Here at Chameleon we have been banging the drum for a while about augmented reality. Most recently, at a personal level, at an IWMW2009 barcamp held at the University of Essex.

Whilst augmented reality requires a sophisticated technological infrastructure to work, the 'additional' technology to make it work is itself relatively simple and the potential for new applications huge. What makes it possible is that the 'sophisticated technological infrastructure' not only exists but is both mainstream and taken for granted: mobile internet and telephony; GPS satellite and radio technology; portable camera and display devices - all rolled into one.

Now its good to see the technology featured in the latest Economist Technology Quarterly: http://www.economist.com/printedition/displaystory.cfm?story_id=14299602

No, the article has nothing to do with us!

However, hopefully the Economist article will bring augmented reality out of the future-tech wilderness to the attention of a wider, more business-minded and entrepreneurial mainstream audience.

...and they can come to us to have a go on our drum!

A recent climbing trip to Scotland allowed me to have a go at liveblogging on my iPhone. I found its a great way of boosting website traffic...

A round up of my key points and more on some issues I touched on at Chamtech09: Google Analytics discrepancies, link tagging, and defining your website goals.

Notes from a marketing / business development perspective of this week's internal Chameleon Net seminar on developing Facebook applications.

When a city sets up a system that lets citizens tweet through notifications of non-emergency city-related issues, what are the possibilities for a university that wants to enhance student experience and improve student intake?

Earlier this month, I was invited by CASE Europe to present a session on International Student Recruitment at the Beyond the Hype seminar. Delegate feedback has shone a light on how I can improve the content I present and enhance my presentation style to serve the higher education community better.

If you read Rich’s post you will know the importance of your conversion rate to the success of your website and, ultimately, your business. But how can you measure your conversion rate? And once you have it, how can you find out which aspects of your site to target to increase it? The answer is web analytics.

I wanted to write this blog post as a follow up to my technology trends presentation i gave at Chameleon's client seminar held on the 29th April 2009. I'm going to touch on the issues I talked about, but mostly I want to give you some further reading and funky examples on some of the subjects I discussed.

Conversion rate is the most important metric for measuring the success or failure of what you do online. In this post I'll be talking about the what conversion rate is, why it's so important and how Chameleon Net can help you with it.

How to digitally attract, engage with and recruit international students, while mobilising your existing students to help with language translation, to overcome cultural barriers and give them valuable online marketing work experience.