The growth of the smartphone market has been reported by comScore as expanding at a rate of 70% year on year in the UK so there is now approximately 11 million smartphones in use meaning 1-in-5 Brits now own one. If your organisation isn’t already thinking about how to approach mobile web you need to address the situation...

So how much is a positive mention on Twitter really worth to your brand or product? If you cannot measure something and assign it a monetary value, does that then make the actions that caused the comments harder to justify? Why am I even asking these questions!?

iPhone 4 - What does the latest Apple smartphone mean for your brand and will it change the way we use the web?

So what does the Google Grant bring to your business? Are you using the “free money” Google affords you to generate real revenue for your organisation? There are numerous ways to track this, but also numerous obstacles to getting this tracking in place as well.

This topic was covered at yesterday's "Money Talks" seminar. I said I would post some info on how you can segment your mobile users within Google Analytics; well here it is! This is cut from an article I wrote for Marketing Pilgrim in the States last June.

Do you need a social media strategy?

If you’re dubious about the benefit of social media to your business, it’s useful to go back to basics and think about the power of word of mouth. How many restaurants have you eaten at, hairdressers visited, books bought, as a result of a recommendation made by a friend?

In the case of social media, we are talking word-of-mouth; only typed up....

With the Digital Conference of the London Book Fair falling yesterday, I wanted to put together a blog about the digital direction of the sector to act as Chameleon Net’s follow up.

Naturally, I found myself at the doorstep of ‘the reader’. Without the reader none of this means anything... but what do readers want from books now, and what will that experience look like in the near future?

With the London Book Fair taking place early this week, I thought it'd be worth putting some signposts up in time for the first morning of the Fair proper to highlight some of the digital publishing entries that have been posted so far on our blog in 2010...

Chris Thorn gave us his view of the impact the iPad may have. Hopefully Apple will get around to launching it in the UK sometime soon (I heard May from an industry source last week).

Jeremy Davis suggested that the ebook format in itself might be a distraction.

And I gave a viewpoint on how publishers should look at social media and marketing to engage more effectively with readers (first published in The Bookseller) as well as a write up of the Publishers' Associations Digital Forum in January.

There will also be a couple of new Publishing-related posts, one each on Monday and Tuesday, so keep checking back!

Last time I wrote about what The Google Grant was and how your organisation could go about applying for it. This week we’re focussing on getting your first campaigns built. Chameleon Net specialise in Google Grant Applications & Management so get in touch if you feel you need more help.

Now, more than ever, it is essential to take a holistic, user centric approach to online activity in order to create an effective, digital strategy.