Bucks New University
Background
Until June 2007 Bucks New University was known as Buckinghamshire Chilterns University College (BCUC), and the institution’s roots date back as far as 1893.
Requirement
The web has increasingly become the first port of call when students are reviewing which Universities to apply to. Bucks New University needed a new website look and feel to reflect its modern, dynamic nature and to support the University in maximising the impact of its new status and new brand.
It was also essential the new site aligned user needs with content to create an excellent user experience, and had flexibility to display seasonal content for periods such as the run-up to UCAS submissions and Clearing.
Bucks approached Chameleon Net to create the new website design with these factors in mind, and form a web presence that would stand out in the very competitive higher education sector.
Solution
Chameleon came up with a dynamic and engaging design that breaks out of the page.
Chameleon Net then built on this design and created a flash sequence to be featured on the home page that emphasised the University’s dynamic nature, complete with an editing interface so non-technical University staff could upload their own images, add text and links to create their own flash sequence.
Collaborating with Chameleon Net, the University’s own web team applied the new design to the whole site using their existing CMS and hit a challenging deadline.
Results
This new user experience and look & feel was a major departure from the previous site design which no longer met the demands of marketing in the increasingly competitive University marketplace. It is deemed an overwhelming success by the client.