UNICEF
UNICEF is the largest organisation in the world dedicated to improving the lives of children, their families and communities. Fundraising plays a very central part in supporting UNICEF's cause, and ongoing development and use of web technologies is considered key to future success.
Chameleon Net has been working with UNICEF for over 6 years to help them establish a strong presence on the web, and support the organisation's ongoing requirements for design, development, e-marketing and technical support.
Our original involvement with UNICEF saw us develop the original .org.uk website, and since then we have provided ongoing design, development and support expertise. Amongst other things, we have been engaged in projects to develop a donations facility, a multi-site search, and UNICEF's overall e-commerce platform.
We also provide a tailored hosting and support package, including full application monitoring and on call tech support, available 24 hours a day, 365 days a year, and a resilient and secure environment for the servers that support UNICEF's numerous sites.
E-commerce Projects
The most significant contribution Chameleon Net has made to UNICEF's online success has been the development of their e-commerce systems.
Consumer E-commerce Site
Chameleon Net redeveloped UNICEF UK's online consumer shopping platform. This system provides website visitors with a simple and easy method of buying UNICEF cards and gifts, other merchandise, school resources and adding donations to their orders.
The site is the second generation of this system, and allowed UNICEF not only to apply its experience of conducting e-commerce for 5 years, but also offer new products, new creative ordering features (such as personalisation options) and improved usability.
It also provides UNICEF with enhanced customer relationship management features and a whole package of back-office processes including improved product management and reporting.
Corporate Cards Site
UNICEF's B2B online sales activity includes a dedicated site, designed and developed by Chameleon Net, that allows for corporate customers to buy Christmas cards.
The site is unique in that it allows businesses to order online, utilize a range of personalization options, track their orders and order history, dynamically generate print-quality PDFs, and liaise online with the printers and fulfillment house.
Once again, UNICEF content managers and stakeholders third parties have administrative access via an integrated back-office. This makes site management, reporting, and communication between those involved in any given transaction fast and easy.
Inspired Gifts
The latest addition to the UNICEF e-commerce platform is the Inspired Gifts storelet which allows people to buy virtual gifts.
Visitors can select from a range of gifts that will help to save, improve and protect the lives of children. Gifts includes providing nutrition, water, education and shelter to those who need it most. With every purchase the customer can send a customised gift card to the recipient.
Although the Inspired Gifts storelet has its own look and feel, it is integrated with the overall e-commerce platform, so shoppers can mix and match items in their baskets, including regular cards & gifts, virtual gifts, and educational resources.
Following launch just prior to Christmas 2005, Inspired Gifts generated over £150k for UNICEF in less than 3 weeks. On-line post-purchase customer research with customers has shown an overwhelmingly positive response to the offering and the site itself.