Closing the loop. Providing invaluable advice, skills and experience to help you use Internet technologies to achieve sales and marketing goals.

Email marketing & e-newsletters



Creating and deploying effective email shots



Email is a cost effective way of communicating with your audience. With a large amount of spam and email viruses making it harder to convey these campaigns, Chameleon Net can create effective message to which avoid being filtered and address the technical and non-technical issues to make your campaign a success.

Email Marketing: Technical - Getting email delivered

Both individuals and email service providers have put measures in place to help prevent spam overload. Not every email system supports the format of email either. How do you help legitimate message get through?

  • We deploy email campaigns using a recognised bulk email server to avoid blacklisting.
  • Chameleon Net can also help you create emails that avoid most spam filters and can be read on all email platforms.

Email Marketing: Non-technical - Engaging with your audience

If you have selected your audience carefully from an opt-in list, then you have overcome the major hurdle. How do you convey your message effectively?

  • Be succinct.
  • Be courteous but direct.
  • Most importantly, be useful.

Chameleon Net can help you build a content strategy for your email campaigns to tie in with your other media as well.

To request more information on emailshots and email marketing, contact us.

SOURCES OF INFORMATION

Email marketing links

It pays to keep on top of good practice and the changing regulations relating to email marketing.

Information commissioner's website
Provides more information on electronic communications. Covers email, but also telephone and fax marketing.

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