Closing the loop. Providing invaluable advice, skills and experience to help you use Internet technologies to achieve sales and marketing goals.

Search Engine Optimisation



SEO will improve your website



The average website gets 73% more traffic within six months of SEO (Forrester Report). If you're not optimising your site for search engines, you could be missing a significant component of your online audience.

The UK leads the rest of Europe in investing in optimisation and search marketing (British businesses budgeted more than half their total online ad spend on search last year ) and the benefits attract not only the blue chips; a targeted, well thought out SEO strategy can level the playing field and drastically improve an online presence for organisations of all sizes. Chameleon Net manages a range of accounts from large corporates to niche SMEs.

If you build it they won't always come

You spend a lot of money creating your company's website so shouldn't you invest in generating traffic to it too? Search engine marketing is one of the most cost-effective marketing tools available and although it is growing in complexity, it is a vital and powerful form of sourcing leads and sales.

  • Search engine traffic is highly targeted.
  • SEO is cost-effective compared to other advertising.
  • Search engine traffic can produce high conversion rates.

An SEO Company that cares less about SEO

We consolidate pages for users first, and search engines second. Sound controversial? When all you hear is SEO this and SEO that it's easy to forget that once someone clicks from the search engine the website needs to fulfil the original task of informing the user and encouraging them to complete your call to action. What's the use of a number one ranking on Google if you can't convert that click?

Chameleon Net can provide your bespoke SEO solution

Our SEO expert can get you better rankings. We never use a cookie cutter approach and because we are a web solutions company, we have a highly skilled in-house team to deal with every aspect of your optimisation. Only 21% of searchers click to a second page of listings if they can't find what they want on the first. Use Chameleon Net to ensure they only have to click once - on your website's link.

Contact us if you're considering search engine optimisation...

SOURCES OF INFORMATION

Links for search engine marketing

There are no panaceas for doing well with search engines. However, since the engines regularly change their algorithms it is always worth reading different opinions for hints.

Google information for webmasters
A useful resource if you want to know from the horse's mouth what makes for succesful site listings.

http://www.searchengines.com
American site dedicated to search engine news and tips.

MORE ON ONLINE MARKETING

YOU MIGHT LIKE TO LOOK AT...

Internet Marketing Explained 

A guide explaining what's involved in using the Internet for marketing including examples of SEO, PPC, and email campaigns.