So you’ve created your website. Now how can you make it work even harder for you?

Website optimisation is all about ensuring that your visitors’ journey through your website leads to them fulfilling your desired result.

Measure your conversion rate

In order to start the optimisation process, you need to find out what your conversion rate is. The conversion rate is the number of visitors to your website who complete a desired action compared to the total number of visitors. For example, if your site sells CDs and it gets 100 visitors, two of whom actually buy a CD, then your website conversion rate is 2%.

Why does this matter?

By establishing what your conversion rate is, and introducing new measures to improve it, you will generate more custom without having to spend any extra on advertising.

If your brand is great at directing users to your site, but loses them before they respond to your call to action, you need to optimise! And the profit generated by increased conversion rate may then allow you to open up new advertising channels and expand your business further.

How we can help

We can test the hypotheses you may have on how your website could be improved, or research where your current site is letting down users. By splitting your visitors and showing each group a different version of a particular page, we can measure which one produces the most customers / donations / sign ups. This is known as A/B testing and can dramatically increase the performance of your website. Chameleon Net can find the pages that would most benefit from an A/B test, implement and run an experiment, then provide a full report on what happened.

Read about our success in optimising the UNICEF UK website.

For further information contact:
Dan Martin (danm@chameleonnet.co.uk)
Chameleon Net
Tel: 020 7332 6360

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